I find out today it didn't just catch my eye but also that of Roger Ebert, who blogged about it, calling it "superb". I don't usually celebrate television adverts - that's what the Mute button is for - nor do I drink Budweiser beer - piss water it is - but this ad is human and unique, two qualities rarely seen in a commercial, Super Bowl or otherwise.
UPDATE: A commenter at Ebert's site advises that this ad is a 'shameless rip-off" of this video:
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